About ReVal
Every athlete has a number. We help you find yours.
The NIL market moves a lot of money — but most athletes step into deals without knowing what they're worth. ReVal changes that. We turn public signals into one clear, objective score so you walk into every conversation with data behind you.
Why we exist
Most NIL platforms mash everything into a single “value” number that mixes roster production with commercial reach. That makes it easy for brands to undervalue athletes whose audience is bigger than their stat line. ReVal separates the two — Commercial Viability (what brands actually pay for) from Roster Value(on-field performance) — so you see the full picture.
How the score works
- Sport & role:benchmarked against athletes in the same sport, position, division, and conference — not a generic baseline.
- Audience signals: engagement rate, reach, content themes, and brand safety from your public social presence.
- Context: school market, conference tier, and season-aware freshness so your score reflects where you are right now.
Who we are
ReVal is headquartered in Charlotte, NC and built by a team that grew up around college athletics. We're founder-led, independent, and focused on getting athletes — not agents or brands — the data they need first.
What's next
We're rolling out deeper sport coverage, athlete-owned profile pages, and a brand-match engine that respects athlete privacy. The weekly Intel Drop is the best way to follow along.